Monday, January 04, 2010



Photo of industrial dispute by infomatique

The UK consumer magazine Which? has rated UK tour companies. (Thomas Cook? Just don't book it, tourists told)

It calculated a customer score as a percentage, based on overall satisfaction and how likely people were to recommend the company to their friends.

The average customer score for the companies in the survey was 77%.

Cosmos came last with a score of 57%, with Thomas Cook on 58% and First Choice and Crystal – part of the Tui holiday group – scoring 63%.

Criticisms of Thomas Cook included, poor quality flights, poor transfers, poor-quality hotel rooms and unhelpful resort staff.

French specialist VFB ­Holidays came top with a score of 94%. Second was Trailfinders (89%) and third was Explore, part of the Holidaybreak company, which scored 88%.

VFB Holidays: 94%


Explore: 89%

Voyages Jules Verne: 88%

Ramblers Worldwide Holidays: 87%

Riviera Travel: 86%

Brittany Ferries: 86%

P&O Cruises: 86%

Saga: 86%

Exodus: 86%

Kuoni: 85%

Travelsphere: 84%

Great Rail Journeys: 84%

Noble Caledonia: 83%

Expedia: 79%

Inghams: 79%

Fred Olsen Cruise Lines: 79%

Titan Travel: 78%

Portland Direct: 78%

Archers Direct: 77%

Virgin Holidays: 70%

Page and Moy: 68%

Princess Cruises: 68%

Thomson: 66%

Olympic Holidays: 66%

Crystal: 63%

First Choice: 63%

Thomas Cook: 58%

Cosmos: 57%

Overall average: 77%

The average spent on a hoiday trip rose from around £900 per person in 2008 to more than £1000 now, with 22% paying £1600 or more.