Monday, September 12, 2011

Google

Travel Republic and Thomson

Florence

In the UK, some people do web searches for travel firms like Thomas Cook, which have travel agency shops, and some people search for travel firms that are online-only.

According to 'Experian Hitwise data', people are most likely to search for pure online firms in wealthy London and least likely in the poorer north east.

(London leads UK searches for pure online agencies - Travolution.co.)

Among the top online-only firms, Travel Republic recently saw growth in 'share of click'.

Among the firms with travel agency shops, Thomson saw growth in clicks.

Leading firms such as lastminute.com, Cheapfligths, Thomas Cook, Expedia, Travelsupermarket and Travelzoo all saw their share eroded during the quarter to the end of July 2011.

Hitwise said growth in the online only sector was being driven by more niche brands rather than the big players.

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2 Comments:

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